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Hunting the Idea

Creative Concept Design with Miguel Martinez

Description

In this title, Concept Artist Miguel Martinez demonstrates his creative process using Adobe Photoshop. Miguel’s workflow consists of different phases such as recognizing and gathering engaging reference, generating ideas, molding those ideas into a painting and, most importantly, developing a critical sense of its design.These lessons aim to provide a practical yet intelligent approach to designing under a given set of conditions, such as narrative and visual goals. Join the hunt to capture a great design from your imagination, where creativity and keen eyes are your allies.


Duration: 2h 13m

Format: HD 1920x1080

Miguel Martinez

Principal Concept Artist at Guerrilla Games

Miguel Martinez is a Concept Artist whose childhood fascination with spaceships and robots led him to study Engineering at the Polytechnic University of Catalonia, Spain, before pursuing a career in concept design. He made an early mark with his short film Cosmonaut Koverchenko, which won multiple awards at the Imagina CG Animation Festival in Monte Carlo and secured him a role as an animator at Oniria Pictures in Luxembourg.


Miguel's talent for ideation and core concept work led him to Guerrilla Games in Amsterdam, where he advanced from Senior Specialist Artist/Animator to Senior Concept Artist. He contributed extensively to the vehicular, environmental, and mechanical designs of the Killzone series, emphasizing functional realism and industrial design to define the games’ visual language.


As Principal Concept Artist on Horizon Zero Dawn, Miguel helped establish the foundational world design, translating his engineering background into the game's iconic robotic creatures and immersive environments. His work blends technical precision with imaginative storytelling, shaping compelling, believable worlds and continuing to influence Guerrilla’s approach to concept design.